Sales Of Bulletproof Backpacks Soaring After Weekend Of Mass Shootings | NBC Nightly News


OF THE ANXIETY PEOPLE ARE FEELING. AFTER ALL THESE MASS ARE FEELING. AFTER ALL THESE MASS KILLINGS. AFTER ALL THESE MASS KILLINGS. HERE’S NBC’S KATE KILLINGS. HERE’S NBC’S KATE SNOW. HERE’S NBC’S KATE SNOW.>>YOU CAN USE IT AS A SNOW.>>YOU CAN USE IT AS A SHIELD THAT WAY.>>YOU CAN USE IT AS A SHIELD THAT WAY.>>Reporter: DELAWARE SHIELD THAT WAY.>>Reporter: DELAWARE POLICE OFFICER JEN>>Reporter: DELAWARE POLICE OFFICER JEN ADJUST BOUGHT A POLICE OFFICER JEN ADJUST BOUGHT A BIRTHDAY GIFT FOR HER ADJUST BOUGHT A BIRTHDAY GIFT FOR HER 8-YEAR-OLD NIECE, A BIRTHDAY GIFT FOR HER 8-YEAR-OLD NIECE, A PINK BULLET PROOF BACK 8-YEAR-OLD NIECE, A PINK BULLET PROOF BACK PACK. PINK BULLET PROOF BACK PACK.>>I’M VERY SAD THAT PACK.>>I’M VERY SAD THAT WE HAVE COME TO A>>I’M VERY SAD THAT WE HAVE COME TO A POINT IN OUR LIVES WE HAVE COME TO A POINT IN OUR LIVES THAT OUR CHILDREN NEED POINT IN OUR LIVES THAT OUR CHILDREN NEED TO HAVE A BALLISTIC THAT OUR CHILDREN NEED TO HAVE A BALLISTIC SHIELD OF SOME SORT. TO HAVE A BALLISTIC SHIELD OF SOME SORT. BUT THAT’S REALITY. SHIELD OF SOME SORT. BUT THAT’S REALITY.>>Reporter: SINCE BUT THAT’S REALITY.>>Reporter: SINCE THIS WEEKEND,>>Reporter: SINCE THIS WEEKEND, SHOOTINGS TOUGHY PACKS THIS WEEKEND, SHOOTINGS TOUGHY PACKS WHICH MAKES BULLET SHOOTINGS TOUGHY PACKS WHICH MAKES BULLET PROOF INSERTS FOR BACK WHICH MAKES BULLET PROOF INSERTS FOR BACK PACKS HAS SEEN SALES PROOF INSERTS FOR BACK PACKS HAS SEEN SALES SPIKE AT LEAST 200%. PACKS HAS SEEN SALES SPIKE AT LEAST 200%. THEIR CUSTOMER BASE IS SPIKE AT LEAST 200%. THEIR CUSTOMER BASE IS 95% PARENTS. THEIR CUSTOMER BASE IS 95% PARENTS. BULLET BLOCKER SALES 95% PARENTS. BULLET BLOCKER SALES HAVE DOUBLED IN THE BULLET BLOCKER SALES HAVE DOUBLED IN THE PAST COUPLE OF DAYS. HAVE DOUBLED IN THE PAST COUPLE OF DAYS. AND ONE OF THE LARGEST PAST COUPLE OF DAYS. AND ONE OF THE LARGEST SUPPLIERS, GUARD DOG AND ONE OF THE LARGEST SUPPLIERS, GUARD DOG SECURITY, WHICH SELLS SUPPLIERS, GUARD DOG SECURITY, WHICH SELLS AT OFFICE DEPOT SECURITY, WHICH SELLS AT OFFICE DEPOT STORES, ON AT OFFICE DEPOT STORES, ON WALMART.COM, AND HOME STORES, ON WALMART.COM, AND HOME DEPOT.COM, CAME IN WALMART.COM, AND HOME DEPOT.COM, CAME IN MONDAY MORNING TO FIND DEPOT.COM, CAME IN MONDAY MORNING TO FIND ONE CLIENT ORDERING 25 MONDAY MORNING TO FIND ONE CLIENT ORDERING 25 TIMES THE NORMAL ONE CLIENT ORDERING 25 TIMES THE NORMAL ORDER. TIMES THE NORMAL ORDER. GUARD DOG AND OTHERS ORDER. GUARD DOG AND OTHERS SAY THEIR BACK PACKS GUARD DOG AND OTHERS SAY THEIR BACK PACKS STOP HAND GUN BULLETS SAY THEIR BACK PACKS STOP HAND GUN BULLETS AND THAT’S HOW THEY’RE STOP HAND GUN BULLETS AND THAT’S HOW THEY’RE MARKETED. AND THAT’S HOW THEY’RE MARKETED. IN A DEMONSTRATION MARKETED. IN A DEMONSTRATION LAST YEAR, OUR LOS IN A DEMONSTRATION LAST YEAR, OUR LOS ANGELES STATION FOUND LAST YEAR, OUR LOS ANGELES STATION FOUND BULLETS FIRED FROM ANGELES STATION FOUND BULLETS FIRED FROM HANDGUNS 15 YARDS AWAY BULLETS FIRED FROM HANDGUNS 15 YARDS AWAY DID NOT GO ALL THE WAY HANDGUNS 15 YARDS AWAY DID NOT GO ALL THE WAY THROUGH. DID NOT GO ALL THE WAY THROUGH.>>DID NOT MAKE IT THROUGH.>>DID NOT MAKE IT THROUGH THE BACK>>DID NOT MAKE IT THROUGH THE BACK PANEL. THROUGH THE BACK PANEL.>>Reporter: WHEN THEY PANEL.>>Reporter: WHEN THEY SHOT ROUNDS FROM AN>>Reporter: WHEN THEY SHOT ROUNDS FROM AN AR-15 RIFLE, THOSE DID SHOT ROUNDS FROM AN AR-15 RIFLE, THOSE DID MAKE IT THROUGH. AR-15 RIFLE, THOSE DID MAKE IT THROUGH.>>THE REASON WHY, MAKE IT THROUGH.>>THE REASON WHY, YOU’RE LOOKING AT>>THE REASON WHY, YOU’RE LOOKING AT BASIC PHYSICS. YOU’RE LOOKING AT BASIC PHYSICS.>>Reporter: SOME BASIC PHYSICS.>>Reporter: SOME PSYCHOLOGISTS WORRY>>Reporter: SOME PSYCHOLOGISTS WORRY ABOUT THE MESSAGE BACK PSYCHOLOGISTS WORRY ABOUT THE MESSAGE BACK PACKS SEND TO ABOUT THE MESSAGE BACK PACKS SEND TO CHILDREN. PACKS SEND TO CHILDREN.>>HANDING YOUR CHILD CHILDREN.>>HANDING YOUR CHILD A BULLET PROOF BACK>>HANDING YOUR CHILD A BULLET PROOF BACK PACK, IS THERE A A BULLET PROOF BACK PACK, IS THERE A DOWNSIDE TO THAT? PACK, IS THERE A DOWNSIDE TO THAT?>>THE PLUS SIDE OF DOWNSIDE TO THAT?>>THE PLUS SIDE OF HANDING YOUR CHILD A>>THE PLUS SIDE OF HANDING YOUR CHILD A BULLET PROOF BACK PACK HANDING YOUR CHILD A BULLET PROOF BACK PACK IS SOME WAY YOU’RE BULLET PROOF BACK PACK IS SOME WAY YOU’RE CONVEYING TO THEM IS SOME WAY YOU’RE CONVEYING TO THEM IMPLICITLY YOU WANT CONVEYING TO THEM IMPLICITLY YOU WANT THEM TO FEEL SAFE. IMPLICITLY YOU WANT THEM TO FEEL SAFE. IT REMINDS THEM OF THEM TO FEEL SAFE. IT REMINDS THEM OF DANGERS IN THE WORLD IT REMINDS THEM OF DANGERS IN THE WORLD THEY WOULDN’T DANGERS IN THE WORLD THEY WOULDN’T OTHERWISE COME INTO THEY WOULDN’T OTHERWISE COME INTO CONTACT WITH, OTHERWISE COME INTO CONTACT WITH, ESPECIALLY ELEMENTARY CONTACT WITH, ESPECIALLY ELEMENTARY KIDS. ESPECIALLY ELEMENTARY KIDS.>>YOUR KIDS ARE KIDS.>>YOUR KIDS ARE GROWN.>>YOUR KIDS ARE GROWN. I CAN’T IMAGINE WHAT GROWN. I CAN’T IMAGINE WHAT THE CONVERSATION WITH I CAN’T IMAGINE WHAT THE CONVERSATION WITH LITTLE KIDS ARE. THE CONVERSATION WITH LITTLE KIDS ARE. YOU’D HAVE TO LITTLE KIDS ARE. YOU’D HAVE TO ESSENTIALLY TEACH THEM YOU’D HAVE TO ESSENTIALLY TEACH THEM HOW TO USE THIS. ESSENTIALLY TEACH THEM HOW TO USE THIS.>>Reporter: EXACTLY. HOW TO USE THIS.>>Reporter: EXACTLY. BECAUSE IT’S>>Reporter: EXACTLY. BECAUSE IT’S ESSENTIALLY A SHIELD. BECAUSE IT’S ESSENTIALLY A SHIELD. YOU HAVE TO TELL THEM ESSENTIALLY A SHIELD. YOU HAVE TO TELL THEM HOW TO WEAR IT, WHERE YOU HAVE TO TELL THEM HOW TO WEAR IT, WHERE TO HOLD IT TO PREVENT HOW TO WEAR IT, WHERE TO HOLD IT TO PREVENT GUNFIRE. TO HOLD IT TO PREVENT GUNFIRE. IT’S MORE STRESS ON GUNFIRE. IT’S MORE STRESS ON KIDS THAT ALREADY HAVE IT’S MORE STRESS ON KIDS THAT ALREADY HAVE A LOT OF STRESS. KIDS THAT ALREADY HAVE A LOT OF STRESS. THEY’RE GOING THROUGH A LOT OF STRESS. THEY’RE GOING THROUGH ACTIVE SHOOTER DRILLS, THEY’RE GOING THROUGH ACTIVE SHOOTER DRILLS, THE REALITY OF LIVING ACTIVE SHOOTER DRILLS, THE REALITY OF LIVING WITH LIFE AS WE KNOW

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