Is The North Face worth your money?

Is The North Face worth your money?

In the mid-1960s, Yvon Chouinard and Doug Tompkins met over a business deal. These two young men both shared a love for adventure and a passion for all things outdoors. But they also had one more thing in common. They would each found two outdoor gear companies that would become juggernauts in the field. For […]

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Why is Fjällräven so expensive?

Why is Fjällräven so expensive?

The history of Fjallraven begins a lot like most other outdoor apparel company origin stories: with a young adventurer unsatisfied with their gear. In this case, the adventurer is a twenty-something Swede named Ake Nordin, who was frustrated with the clunky wooden backpacking frames of an older generation. And so in 1960, nestled in a […]

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