ISPO Munich 2019 | Target group women on the rise

ISPO Munich 2019 | Target group women on the rise

Gender marketing at ISPO? Sure! And how! More than ever, the sporting goods sector is focusing on women. Retailers and manufacturers are increasingly on the look out for products developed BY women, FOR women. And that’s great, says Angela Vögele from Deuter It is absolutely, extremely important. And that’s not just because I’m a woman: […]

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