Why Pink Himalayan Salt Is So Expensive | So Expensive

Why Pink Himalayan Salt Is So Expensive | So Expensive

Narrator: This is pink Himalayan salt. It may look pretty, but a pinch
of this stuff will cost you, and 100 grams of pink Himalayan salt can cost up to 20 times the
price of generic table salt. So why is it so expensive? Pink Himalayan salt has
gathered a cult following. Its supporters claim that
it helps with everything from weight loss, reducing
aging, regulating sleep, and even increasing your libido. And while the pink salt
itself can cost $10 per kilo, the products made using it
can be far more expensive. But what actually is the difference between types of salt, and where have these claims come from? To get an idea of what makes
pink Himalayan salt different, we need to look at the different types of salt in the industry. Table salt is often made by drilling into underground seabeds, pumping out the saltwater, and then refining it
in purification plants. Natural minerals like magnesium
or potassium are taken away. Sea salt is made by evaporating seawater using the sun or indoor heaters. Unlike table salt, it normally
has no extra chemicals added, and its natural minerals stay intact. Rock salt is different. In certain regions of the world, buried hundreds of feet below the ground, are the remains of evaporated seas. This mineral, halite, gets harvested by drilling the rock
face, crushing the salt, and splintering it into pieces. Pink salt can only be
found in very few places, from the Murray River in Australia to Maras in Peru, but the supply is far from limited. The majority of pink
salt mines in the world are in Pakistan, at the
base of the Himalayas, and the Khewra Salt Mine in Pakistan produces 350,000 tons per year. So is pink salt healthier? The salt has an estimated
84 different minerals in it, which give it its pink color. But these minerals only make
up around 2% of the salt. So apparently, it’s reported
you can get around 84 different trace mineral elements. However, it’s such a very
small percentage of the salt that makes up these minerals that you are highly unlikely
to get any real benefit or any trace of them in your
regular serving of salt itself, and I hate to be the bearer
of disappointing news, but it’s pretty similar, nutritionally. Narrator: Pink salt’s supposed benefits aren’t just about eating it though, and many people claim it
has healing properties when either inhaled or
even when used as a lamp. Rhiannon: I can see why trends come about. So for instance, there’s a lot of different homeopathic remedies that can seem very, very appealing, but actually because they’re
not grounded in evidence a lot of the time, a small hint of something having a promise can get blown out of proportion, especially when it comes to the media, especially in terms of
beautiful-looking items, and I think pink salt of
course is a lot more appealing for a lot of people when you compare it to
your regular white salt. Narrator: So Himalayan salt doesn’t have the health benefits claimed, but it’s still marketed as a luxury salt, and global salt consumption is forecast to be worth $14.1 billion by 2020. So does it taste any better for the price? I think it tastes nicer, but I don’t know if I
just think it tastes nicer because I know it’s meant to taste nicer. It doesn’t taste that different. It’s a bit less harsh on the palate. It doesn’t sort of burn
your tongue as much, which I guess is a good thing. I couldn’t really tell
too much of a difference between them to be honest. If I was cooking with them, putting them in a dish, I probably wouldn’t be able to tell the difference between them. It just kinda tastes like salt. Narrator: There’s one other big thing that’s led to pink salt’s
popularity: Instagram. It’s because Instagram is
an image-based platform, so if you think about it, it’s more attractive to
take pictures of something that’s pink naturally or
something that’s bright green. It’s more, I would call
it, aesthetic food. So looking at how food appears rather than it being a miracle benefit, and I think if you are looking
at social media on a whole, it goes in seasons, and it goes in whatever is the most photographed item. I don’t think it will be around forever.

100 thoughts on “Why Pink Himalayan Salt Is So Expensive | So Expensive

  1. BTW: the pick color of the salt is mainly due to iron oxide. What is iron oxide? It's rust. Yes, the same rust that rots out your car body. SO if you think iron oxide is an important trace nutrient, you should consider licking a rusty car, or some old nails. lol Make sure you get a tetanus shot too.

  2. Watch out for sea salt lamp scams. Some of them contain regular salt and rust (for that pink shit). Not actual pink salt

  3. Silly video probably made by mineral-deficient salt extractors—they don’t make it. Because it is NATURE that makes it, I rather take an untouched salt with 84 different minerals than white salt with added anti-caking agents—yum, that’s probably good, right? I get it though… companies will do ANYTHING to make a quick buck on whatever is trendy but this salt has been there for a very long time and I am sure it has been used for millennia so no, it won’t go away. Hahaha, come on… gotta play the Instagram card here like salt is that attractive to more than chefs and people interested in it like me.

  4. Sea salt has been found to contain microplastic. Also what's better dosage for micronutrients and minerals, none or a little? This is far from debunked.

  5. I use it for everyday cooking. It’s not THAT expensive… It tastes a lot better on food, honestly. I don’t use it for being pretty, I enjoy a lot more my food using Himalayan salt.

  6. We want the pink for nutrients. Table salt has damaged the pallet, so Fatty wants more of it to satisfy the servant within.

  7. Any people who believe in healing food or food that will make you loom younger,stronger or taller are dumb…just eat good and take care of yourself…nothing or no one will do it at your place.

  8. try to understand how marketing works & one finds out very quickly how everything is jacked up in price for profit compared to quality in worth over quantity which drives the market place

  9. 10 bucks a kilo isn't all that bad. Considering how long just one of those bottle/buckets of salt lasts an average family that would last quite a long time.

  10. It does taste different. I don't think it heals anything though.
    I didn't even know it was on my fries until someone told me.

  11. the presence of lead and mercury is concerning, I wonder in what concentrations, as these heavy metals accumulate in the body over time

  12. Oh shut up Rhiannon the Nutritionist. I bet she's the type to tell a cancer patient to keep eating red meats and dairy. Shut yo ass up!

  13. If it taste like sperms, that means its protein shakes. And if it tastes like metal, your penis becomes metal as hard.

  14. The Nutritionist forgot, that if we take normal amount of pink salt in a day recommended by guidlines, which is 5gm (in india) (in US it might be 3.5gm)
    We r ingesting 100gms of those 84 trace minerals they mentioned. Dont tell me that in their natural state those do not get absorbed.
    Such a stupid claim that it wont make any difference, she cud have said that there arent any clinical evidences available, but NO u had to show ur stupidity

  15. Ummm considering trace minerals are needed in much smaller amounts than sodium and that most of the world is deficient in said minerals especially magnesium yes this salt is healthier. This girl just has some weird bias against the salt. Very few types of salt have a similar mineral profile and consuming the salt over long periods of time is proven to decrease deficiencies in multiple minerals.

  16. In pakistan my parents use to buy this from the mine itself for dirt cheap prices.All you need is a person who is a relative who works there can u can get it for dirt cheap prices

  17. those people that taste test doesnt even take a bit. it tastes sandy compared normal salt and less harsh on the tough (which they already mentioned).

  18. I read somewhere that people near the Himalayas offer pink salt to tourists and say that they're ashamed not to be able to offer the factory-made white table salt.

  19. So the Himalayan Pink Salt is as useless as the Japanese Fugu Fish and The Blue Fin Tuna and the Kobe Beef steak and the Japanese melons…. but since it's found in Pakistan therefore the report has to present Pink Salt as less exciting or no different from a common table salt…. that aspect of reporting is missing from all the weird and expensive stuff you show from Japan.

  20. I bought a $40 salt lamp from this website.
    A month later I went to Pakistan to visit my friend. In Pakistan it every where for so cheap. So I bought a better looking Lamp for like 2,000 PK Rupees which is like $12. 🇵🇰🇵🇰 پاکستان

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